By signhugger
A nice set of sign benefits you can draw from to assist in guiding and educating your clients. Put these in your quiver and fire at will!
1) Car Wraps Advertising – a great value for your advertising dollar: Statistics from the American Trucking Association and the Outdoor Advertising Association of America (a nonprofit group that tracks advertising statistics) indicate that car wraps advertising cost less than $1 per thousand impressions (CPM). Compare that to $2 CPM for static billboards or $22 CPM for a one-day quarter-page newspaper ad, and it’s no wonder that the vehicle wrap industry is steadily growing. Based on this information, vehicle wraps appear to provide the lowest cost per impression of any advertising method.
3) Just about every specifier and interior designer is familiar with Pantone. Did you know that Pantone selects a "color of the year?" Well, they do and for 2011, Pantone has chosen "Honeysuckle" as the must-have color for this year, a bold pink. What does the selection of Honeysuckle reveal for sign trends of 2011? There is a desire to brighten environments even as we remain conservative with budgets. With those two ideas in mind (merging brighter colors on a limited budget) consider digitally printed graphics inserted into frames or windows signs to give a business a lift, economically!
4) Green LED lighting solution by 3M! Introducing the enlightened union of energy efficiency, brilliance and versatility: An attention-getting new Flexible Light Mat as the perfect LED solution for everyday and custom configuration light boxes of all sizes and shapes. A cost-effective solution for retrofitting your signs! Applications include Light Boxes, Wall Signs, Menu Boards, Street Furniture, Airport Signs, Rail Signs, Canopy Signs, Monument Signs, and Pylon Signs. Ready to give business a lift!
5) If you have noticed that Home Depot is putting QR Codes on their plants and wondered how this works for you, read on! If you scan the code, it takes you to a website for planting instructions. Do YOU have frequently asked questions about your products or services? Create YOUR QR code signage, and direct your customers to particular answers on landing pages on your website!
6) One of the more interesting types of signage that is becoming increasingly popular is on-premise electronic message centers, or EMCs. You may have heard EMCs being referred to as changeable message displays or digital signs. EMCs are not digital billboards. Rather, EMCs are digital signs that are located on the premises of the business, and that advertise goods and services that are provided at the location. We recommend to our customers that in order for EMC signs to be most effective, their brightness should be set at such a level to be visible, readable and conspicuous. The International Sign Association has guidelines in this Report.
7) What is LEED? LEED is the acronym for Leadership in Energy and Environmental Design, a Green Building Rating System. LEED is the nationally accepted benchmark for the design, construction, and operation of high performance green buildings. LEED promotes a whole-building approach to sustainability and projects are awarded Certified, Silver, Gold, or Platinum certification depending on the number of credits achieved. It is important to understand that products themselves are not LEED certified, but that products do contribute points toward obtaining specific building project certification. For Detailed LEED Information Visit the U.S. Green Building Council web page.
8) Market Research and the Importance of Signs! Burger King Corporation conducted a survey over several weeks. The survey results were part of evidence submitted in a legal action brought by Burger King (among others) against Agoura Hills, California, to prevent the removal of its freeway-oriented, high rise on-premise sign as required under a new sign code. Survey Question: How did you first become aware of this restaurant? The spontaneous nature of the QSF visits at 35% has implications for most forms of on-premise signage. (PS: Burger King and its co-plaintiffs won the lawsuit.)
9) Using new technology available only from 3M, overlaminate 8528 is designed to better withstand harsh conditions, such as acid dew, intense UV rays, extreme heat to help prevent discoloration on all parts of a vehicle. 3M is offering the industry's first published warranty for horizontal surfaces. Its gloss and clarity will provide that wet paint look on wraps.
10) Business Image, Identity and Legibility can affect reputation! Corporate identity is the pieces, methods and techniques a company uses to differentiate itself from the rest. It's proven that a company that has a consistent corporate identity is taken much more seriously than those that don't. Using science of conspicuity and legibility, a sign professional is critical to building your identity. Experts now recommend designing signs to accommodate the visual needs of drivers with 20/40 eyesight, which is at least 1" of letter height to 25' of distance! Design Research Click Here
11) Tax Breaks for Sign Purchasers: Deducting the Costs of Signs. Essentially, a business that purchases a sign in 2011 can write it all off this year, which can be very enticing in these tough economic times. Sign customers should be made aware of these bonus depreciation and expensing tools as soon as possible! This webinar is being taught by a veteran D.C. tax attorney and is offered at no charge for ISA members and $99 for nonmembers. For more information, please contact Denise Miller at denise.miller@signs.org.
12) Grocery Stores can establish a "Food Miles" program with the help of signage: A Food Miles program consists of in-store signage that educates shoppers about where and how far away their food has traveled. By participating in the Food Miles program, customers can support thousands of fresh, local options.
Until next time, be your own yardstick.
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